We each have a duty to use Bridgestone’s assets and resources, including cash, inventory, facilities, equipment, computer software, vehicles, supplies and tools, carefully, efficiently and for the company’s benefit. Occasional, limited use of the company’s office equipment for personal use is permissible in some Bridgestone locations. As always, exercise good judgment and when, in doubt, ask your supervisor for guidance.48BRIDGESTONE INTEGRITY IN OUR DAILY WORK LIVESMany of Bridgestone’s ideas, inventions, trademarks, logos and other writings are protected by patents, trademarks and copyright law. This intellectual property is very valuable and must be used in strict accordance with company guidelines.If you are unsure how to handle the company’s intellectual property, consult a member of the Law Department or Intellectual Property Department for guidance.Third parties have intellectual property rights, too, and we must always be careful to respect them. You may not download, copy, distribute, display or modify copyrighted materials without the consent of their owner. Please be aware that a work may be protected by a copyright even if there is no copyright notice on the work.Use of Company ResourcesSEEK ASSISTANCEAsk the Law Department or Intellectual Property Department if you have any questions about how to handle the intellectual property of Bridgestone or any third party.Patents, Trademarks and Copyrights—Ours and Others’
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