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You are attending a trade association meeting. During a coffee break, an executive from a com-petitor approaches you. This executive was your supervisor many years ago, and you have a lot of respect for her. She complains about another com-petitor’s price discounting policies. She suggests that you talk to the competitor about the need to develop a more “realistic” pricing strategy.What should you do?Never discuss anything related to pricing or other terms of sale with a competitor. If a competitor attempts to have a prohibited communication with you:• Inform the person that you will NOT discuss the prohibited subject.• End the conversation immediately.• WALK AWAY if the other person insists on continuing the conversation.• Report the matter IMMEDIATELY to a member of the Law Department.BRIDGESTONE INTEGRITY IN THE MARKETPLACEBridgestone Integrity in the Marketplace3131From the Field