If you have spent any time working at or with Bridgestone, you know our Mission—Serving Society with Superior Quality. Simply put, the services we provide and the products we make and sell must be safe for our customers and of high quality.When thinking about safety, remember that the concept of safety includes not just the product itself, but also instructions for use, product certifications, safety warnings, maintenance, the selection of the right application, installation and service.Bridgestone aims to create customer value and trust by promoting Total Quality Management (TQM) improvement activities in all its departments globally.Remember, quality improvement and customer satisfaction are the responsibilities of all Bridgestone employees. You should always follow our quality processes and continuously seek out ways we can improve on safety and quality. Immediately notify your supervisor or your facility’s quality manager of any suspected quality issue or failure to follow the company’s quality control processes.• Hide substandard work.• Falsify test results.28BRIDGESTONE INTEGRITY IN THE MARKETPLACEIn today’s marketplace, it is important to keep an eye on the competition. As Bridgestone employees, however, we have an obligation to ourselves and the company to ensure that our collection of competitive information is both legal and ethical. We should never gather competitive information through misrepresentation or theft, accept confidential information from someone who is not authorized to disclose it, or misuse confidential information that was provided under a confidentiality agreement for a limited purpose. When in doubt, seek guidance from the Law Department.• Articles in a newspaper or magazine or on public Internet sites.• Industry surveys by reputable consultants.• Trade shows.• Public filings.• Other publicly available information.Product Safety and QualityYOU MUST NOT• Sacrifice safety for cost or deadlines.Competitive InformationYOU SHOULDUse acceptable sources for competitive information. For example:
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